Aspire Arena
Wayfinding and Signage Design
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— A Dynamic, Fun, Interactive & Engaging Signage System —
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> A signage and way-finding system that enhances the existing site by creating a balance between sport and spectator through a system of dynamic structures that can adapt itself to the venue. A modular approach that gives flexibility with the size of the signage, providing a changeable pattern of need whilst helping to reduce costs by being easy to build and maintain.
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Design Language.
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Organisation + [Credits]
Fitch, [Fitch]
Role + [Team Size]
Strategic Design & Futures Lead, [8]
Date + [Duration of Involvement]
2011, [3 months]
Client + [Project Location]
Aspire Zone Foundation, [Doha, Qatar]
Status + [Project Type]
Proposal, [Creative Direction & Design Concept]
Brief + [Challenge]
Transitioning from Traditional to High-tech, [Radical Re-branding]