Wayfinding and Signage Design
— A Dynamic, Fun, Interactive & Engaging Signage System —
A signage and way-finding system that enhances the existing site by creating a balance between sport and spectator through a system of dynamic structures that can adapt itself to the venue. A modular approach that gives flexibility with the size of the signage, providing a changeable pattern of need whilst helping to reduce costs by being easy to build and maintain.
Signage Design Strategy.
Brand Beacon (Large).
Brand Beacon (Medium).
Brand Beacon (Small).
Locations of Brand Beacons.
Qatar Women’s Centre.
Organisation + [Credits]
Role + [Team Size]
Strategic Design & Futures Lead, 
Date + [Duration of Involvement]
2011, [3 months]
Client + [Project Location]
Aspire Zone Foundation, [Doha, Qatar]
Status + [Project Type]
Proposal, [Creative Direction & Design Concept]
Brief + [Challenge]
Transitioning from Traditional to High-tech, [Radical Re-branding]