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Idrees Rasouli

Design and Urban Innovation


About
News

Practice
Projects
  1. SSE HQ
  2. Tate II
  3. Jebel al-Jais
  4. CCTV HQ
  5. Qatar Library
  6. The C
  7. Rotana
  8. Aspire Zone
  9. Eton Finish Line
  10. Hucknall Links
  11. Inner Harbour
  12. Lusail Marine
  13. River Soar


Research
Projects
  1. GATEway 2030
  2. Child’s Playground
  3. World of Hope
  4. Ford Autonomous
  5. Peace Garden
  6. Celebrating Life
  7. Mangai
  8. Ghost
  9. Seoul Social Software
  10. Tokyo Social Software
  11. Microkinetics
  12. Beyond Grey
  13. Future Mill Road
  14. Digital Preparation
  15. Decolonised Innovation


Start-ups
Ventures/Enterprises
  1. Qaf 1.0
  2. Sealeaf 1.0
  3. Create Cambridge


Teaching
Learning/Activities
  1. Artefacts
  2. Healthy Cities
  3. Future of Work
  4. Urban Interventions
  5. Care & Resilience
  6. Smart Workplace
  7. Design Ethics
  8. Critical Thinking + Doing
  9. Urban Justice
  10. Urban Innovation


Pedagogy
Education/Scholarship
  1. Rethinking Creativity
  2. Repositioning the Art School
  3. Multi-course Structure
  4. Cross-cultural Pedagogy & Practice


Publications
Articles/Reports
  1. Post-Disaster Social Regeneration
  2. Disaster Recovery by Design
  3. Human-Connected Leadership
  4. Decolonised Innovation
  5. Rethinking Urban Partnership
  6. Designing Under Extreme Resource Constraints


Presentations
Talks/Workshops
  1. The Architecture of Money
  2. The Six Realities
  3. Reduced Inequalities
  4. Resilience Through Design
  5. Is the Future Inclusive?
  6. The Thinking City
  7. AI and Creativity
  8. Technology for Social Good
  9. Tradition vs. Innovation
  10. Rethinking Civic Engagement



© 2025 Idrees Rasouli
Mark

Aspire Arena
Wayfinding and Signage Design





— A Dynamic, Fun, Interactive & Engaging Signage System —

Location Dynamics.

Brand Values.


> A signage and way-finding system that enhances the existing site by creating a balance between sport and spectator through a system of dynamic structures that can adapt itself to the venue. A modular approach that gives flexibility with the size of the signage, providing a changeable pattern of need whilst helping to reduce costs by being easy to build and maintain.


Design Drivers.

Signage Drivers.

Site Analysis.
Signage Locations.

Signage Design Strategy.


Design Language.

Brand Beacon (Large).
Brand Beacon (Medium).
Brand Beacon (Small).

Wayfinding (Street).
Wayfinding (Pedestrian).
Wayfinding (Pedestrian).

Typography.
Icons.

Signage Content.

Modularity.

Locations of Brand Beacons.

Khalifa Stadium.
Aspire Dome.
Central Point.

Qatar Women’s Centre.
Villagio.
Aspire Tower.






Organisation + [Credits]
Fitch, [Fitch]
Role + [Team Size]
Strategic Design & Futures Lead, [8]
Date + [Duration of Involvement]
2011, [3 months]
Client + [Project Location]
Aspire Zone Foundation, [Doha, Qatar]
Status + [Project Type]
Proposal, [Creative Direction & Design Concept]
Brief + [Challenge]
Transitioning from Traditional to High-tech, [Radical Re-branding]


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Mark