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Idrees Rasouli

Design and Urban Innovation


About
News

Practice
Projects
  1. SSE HQ
  2. Tate II
  3. Jebel al-Jais
  4. CCTV HQ
  5. Qatar Library
  6. The C
  7. Rotana
  8. Aspire Zone
  9. Eton Finish Line
  10. Hucknall Links
  11. Inner Harbour
  12. Lusail Marine
  13. River Soar


Research
Projects
  1. GATEway 2030
  2. Child’s Playground
  3. World of Hope
  4. Ford Autonomous
  5. Peace Garden
  6. Celebrating Life
  7. Mangai
  8. Ghost
  9. Seoul Social Software
  10. Tokyo Social Software
  11. Microkinetics
  12. Beyond Grey
  13. Future Mill Road
  14. Digital Preparation
  15. Decolonised Innovation


Start-ups
Ventures/Enterprises
  1. Qaf 1.0
  2. Sealeaf 1.0
  3. Create Cambridge


Teaching
Learning/Activities
  1. Artefacts
  2. Healthy Cities
  3. Future of Work
  4. Urban Interventions
  5. Care & Resilience
  6. Smart Workplace
  7. Design Ethics
  8. Critical Thinking + Doing
  9. Urban Justice
  10. Urban Innovation


Pedagogy
Education/Scholarship
  1. Rethinking Creativity
  2. Repositioning the Art School
  3. Multi-course Structure
  4. Cross-cultural Pedagogy & Practice


Publications
Articles/Reports
  1. Post-Disaster Social Regeneration
  2. Disaster Recovery by Design
  3. Human-Connected Leadership
  4. Decolonised Innovation
  5. Rethinking Urban Partnership
  6. Designing Under Extreme Resource Constraints


Presentations
Talks/Workshops
  1. The Architecture of Money
  2. The Six Realities
  3. Reduced Inequalities
  4. Resilience Through Design
  5. Is the Future Inclusive?
  6. The Thinking City
  7. AI and Creativity
  8. Technology for Social Good
  9. Tradition vs. Innovation
  10. Rethinking Civic Engagement



© 2025 Idrees Rasouli
Mark

Rotana
Retail Concept and In-store Experience





— Designing the Face of a Major Media Retailer —

Current Offerings.

Future Influence.


> Rotana is established as the largest and single most successful Arab media company in the Middle East. This proposal delivers a new vision for Rotana to become a fully-fledged media group that preserves and presents the cultural heritage of the Arab nation through the delivery of the highest quality, the best choice and the widest range of entertainment in their flagship as well as smaller stores. A new store concept for Rotana is developed to enable them to become a major retailer of music, film and the written word in the MENA region.


Brand Strategy.



Comparison of Competion & Trading Areas.

Retail Strategy.




Material Board.
Cultural & Local References.

Redefining the Brand.
Design Framework.

Adjacencies & User Journey (Large).
Adjacencies & User Journey (Medium).
Adjacencies & User Journey (Small).

Proposed Plan (Flagship).
Axonometric View (Flagship).

Entrance.
Reception.
New Releases.

Tone of Voice.
Carrier Bag.
Attitude.

Staff Uniform.


Organisation + [Credits]
Fitch, [Fitch]
Role + [Team Size]
Strategic Design & Futures Lead, [8]
Date + [Duration of Involvement]
2011, [2 months]
Client + [Project Location]
Rotana, [Kuwait, UAE]
Status + [Project Type]
Proposal, [Creative Direction & Design Concept]
Brief + [Challenge]
Creating a Space for Experiencing Media, [Radical Re-branding]


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Mark