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Dr Idrees Rasouli




About
News

Design Practice
Projects
  1. SSE HQ
  2. Tate II
  3. Jebel al-Jais
  4. CCTV HQ
  5. Qatar Library
  6. The C
  7. Rotana
  8. Aspire Zone
  9. Eton Finish Line
  10. Hucknall Links
  11. Inner Harbour
  12. Lusail Marine
  13. River Soar


Design Research
Projects
  1. GATEway 2030
  2. Child’s Playground
  3. World of Hope
  4. Ford Autonomous
  5. Peace Garden
  6. Celebrating Life
  7. Mangai
  8. Ghost
  9. Seoul Social Software
  10. Tokyo Social Software
  11. Microkinetics
  12. Beyond Grey


Start-ups
Ventures/Enterprises
  1. Qaf 1.0
  2. Sealeaf 1.0


Design Pedagogy
Teachings/Activities
  1. Artefacts
  2. Healthy Cities
  3. Future Workplace
  4. Urban Interventions
  5. Care & Resilience


Publications
Articles/Reports
  1. Post-Disaster Social Regeneration
  2. Building Smart Cities
  3. Disparities of Design Education
  4. Institute for Post Disaster Recovery
  5. Human-Connected Leadership
  6. State of Design Report


Presentations
Talks/Workshops
  1. The Architecture of Money
  2. The Six Realities
  3. Reduced Inequalities
  4. Resilience Through Design
  5. Is the Future Inclusive?



© 2025 IR
Mark

Tokyo Social City Software
Post-tsunami Urban Tourism





— Re-introducing Locality and Urban Navigation —

The Opportunity (Connecting Local to Global).

Problem Finding.


> After the March 11 earthquake and tsunami, Japan’s tourism industry faced a difficult period with large impacts on local economy. The events brought about many challenges and one of the main concerns was to re-start tourism and re-introduce connectivity in the locality to foreigners. This project attempts to re-configure the ‘tour guide’ in the 21st century through the eyes, knowledge, and experiences of the locals.


This research project is based on the Inductive & Intuitive model to enable a co-creating process that involves the designer to learn alongside the client to develop solutions suited for client as well as end-user needs.

Shared views of the designer and the industry partner helped with envisioning the future based on mutual insights of the world and key understanding of the subject matter.


> Using the Inductive & Intuitive model, a design campaign originated from this research entitle Tokyo Social Software, which proposes an urban system for re-starting tourism and re-introducing physical and psychological connectivity with the city to foreigners.

Key words:   Social software;
                       Urban system;
                       Local connectivity


Concept.

Recommendations by User Type.
Interconnected & Built Experiences.

Tour Glass.

Specific User Journey.
Physical & Digital Interactions.

View through the Tour Glass.


Organisation + [Credits]
Japan National Tourism, [Idrees Rasouli]
Role + [Team Size]
Co-Investigator, [4]
Date + [Duration of Involvement]
2012, [3 weeks]
Client + [Project Location]
Soft Bank, [Tokyo, Japan]
Status + [Project Type]
Proposal, [New Product Innovation]
Brief + [Challenge]
Re-starting Tourism Post-tsunami, [Disruptive Market Innovation]
Collaborators [Research & Design]
Co-Investigator, Hayoon Na, Akika Hirai, Alicja Pytlewska


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Mark