Tokyo Social City Software
Post-tsunami Urban Tourism

— Re-introducing Locality and Urban Navigation —

The Opportunity (Connecting Local to Global).

Problem Finding.

> After the March 11 earthquake and tsunami, Japan’s tourism industry faced a difficult period with large impacts on local economy. The events brought about many challenges and one of the main concerns was to re-start tourism and re-introduce connectivity in the locality to foreigners. This project attempts to re-configure the ‘tour guide’ in the 21st century through the eyes, knowledge, and experiences of the locals.


Recommendations by User Type.
Interconnected & Built Experiences.

Tour Glass.

Specific User Journey.
Physical & Digital Interactions.

View through the Tour Glass.

Organisation + [Credits]
Japan National Tourism, [Idrees Rasouli]

Role + [Team Size]
Design & Innovation Lead, [4]

Date + [Duration of Involvement]
2012, [3 weeks]

Client + [Project Location]
Soft Bank, [Tokyo, Japan]

Status + [Project Type]
Proposal, [New Product Innovation]

Brief + [Challenge]
Re-starting Tourism Post-tsunami, [Disruptive Market Innovation]

Collaborators [Research & Design]
Project Team (Hayoon Na, Akika Hirai, Alicja Pytlewska)

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