Tokyo Social City Software
Post-tsunami Urban Tourism
— Re-introducing Locality and Urban Navigation —
![](https://freight.cargo.site/t/original/i/8eb31cd89a823640c860728dfa229823f8ac67e3c21ae22184d90d0d50537a51/002.jpg)
![](https://freight.cargo.site/t/original/i/68c2c63a30768478c823c9eff142ded709a767a4d90603f3eed825d3ed62d076/003.jpg)
> After the March 11 earthquake and tsunami, Japan’s tourism industry faced a difficult period with large impacts on local economy. The events brought about many challenges and one of the main concerns was to re-start tourism and re-introduce connectivity in the locality to foreigners. This project attempts to re-configure the ‘tour guide’ in the 21st century through the eyes, knowledge, and experiences of the locals.
![](https://freight.cargo.site/t/original/i/5a240151f894a691b02e673f52415075dd21300461fdc6fe4b3bb03b2996d4ad/Diagrams-03.jpg)
Shared views of the designer and the industry partner helped with envisioning the future based on mutual insights of the world and key understanding of the subject matter.
> Using the Inductive & Intuitive model, a design campaign originated from this research entitle Tokyo Social Software, which proposes an urban system for re-starting tourism and re-introducing physical and psychological connectivity with the city to foreigners.
Key words: Social software;
Urban system;
Local connectivity
![](https://freight.cargo.site/t/original/i/b8a31422a7dee0dfebe6c8891d654283b5bedc9a1bd3bccd7a1e707d6bfbaa0b/004.jpg)
![](https://freight.cargo.site/t/original/i/8617ba6c9339a18a2ac410f8658a30c112e4ba82d60695f4316bcfa09ce21af8/earthmine_app.jpg)
![](https://freight.cargo.site/t/original/i/0914c377ff5caabfd20fd1aa3273c9aa0f139568a6af74d72330d0f8e8543d09/Monovacation-jp-Burak-Arikan.jpg)
![](https://freight.cargo.site/t/original/i/f3b9f0f2ee432b0982966aabe5764ea09c4f901c9dff1c76b76c274a94532905/005.jpg)
![](https://freight.cargo.site/t/original/i/826072f5382bbb26e292897c77beab61f4e68f8b2c9abae87fd722f82e8053db/Untitled-1.jpg)
![](https://freight.cargo.site/t/original/i/6ab0326f15268b7bb06db1ca54ecc3e37ae2b4c8d1542c8d7ea8d83e968a6874/006.jpg)
Organisation + [Credits]
Japan National Tourism, [Idrees Rasouli]
Role + [Team Size]
Co-Investigator, [4]
Date + [Duration of Involvement]
2012, [3 weeks]
Client + [Project Location]
Soft Bank, [Tokyo, Japan]
Status + [Project Type]
Proposal, [New Product Innovation]
Brief + [Challenge]
Re-starting Tourism Post-tsunami, [Disruptive Market Innovation]
Collaborators [Research & Design]
Co-Investigator, Hayoon Na, Akika Hirai, Alicja Pytlewska