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Idrees Rasouli

Design and Urban Innovation


About
News

Practice
Projects
  1. SSE HQ
  2. Tate II
  3. Jebel al-Jais
  4. CCTV HQ
  5. Qatar Library
  6. The C
  7. Rotana
  8. Aspire Zone
  9. Eton Finish Line
  10. Hucknall Links
  11. Inner Harbour
  12. Lusail Marine
  13. River Soar


Research
Projects
  1. GATEway 2030
  2. Child’s Playground
  3. World of Hope
  4. Ford Autonomous
  5. Peace Garden
  6. Celebrating Life
  7. Mangai
  8. Ghost
  9. Seoul Social Software
  10. Tokyo Social Software
  11. Microkinetics
  12. Beyond Grey
  13. Future Mill Road
  14. Digital Preparation
  15. Decolonised Innovation


Start-ups
Ventures/Enterprises
  1. Qaf 1.0
  2. Sealeaf 1.0
  3. Create Cambridge


Teaching
Learning/Activities
  1. Artefacts
  2. Healthy Cities
  3. Future of Work
  4. Urban Interventions
  5. Care & Resilience
  6. Smart Workplace
  7. Design Ethics
  8. Critical Thinking + Doing
  9. Urban Justice
  10. Urban Innovation


Pedagogy
Education/Scholarship
  1. Rethinking Creativity
  2. Repositioning the Art School
  3. Multi-course Structure
  4. Cross-cultural Pedagogy & Practice


Publications
Articles/Reports
  1. Post-Disaster Social Regeneration
  2. Disaster Recovery by Design
  3. Human-Connected Leadership
  4. Decolonised Innovation
  5. Rethinking Urban Partnership
  6. Designing Under Extreme Resource Constraints


Presentations
Talks/Workshops
  1. The Architecture of Money
  2. The Six Realities
  3. Reduced Inequalities
  4. Resilience Through Design
  5. Is the Future Inclusive?
  6. The Thinking City
  7. AI and Creativity
  8. Technology for Social Good
  9. Tradition vs. Innovation
  10. Rethinking Civic Engagement



© 2025 Idrees Rasouli
Mark

Tokyo Social City Software
Post-tsunami Urban Tourism





— Re-introducing Locality and Urban Navigation —

The Opportunity (Connecting Local to Global).

Problem Finding.


> After the March 11 earthquake and tsunami, Japan’s tourism industry faced a difficult period with large impacts on local economy. The events brought about many challenges and one of the main concerns was to re-start tourism and re-introduce connectivity in the locality to foreigners. This project attempts to re-configure the ‘tour guide’ in the 21st century through the eyes, knowledge, and experiences of the locals.


This research project is based on the Inductive & Intuitive model to enable a co-creating process that involves the designer to learn alongside the client to develop solutions suited for client as well as end-user needs.

Shared views of the designer and the industry partner helped with envisioning the future based on mutual insights of the world and key understanding of the subject matter.


> Using the Inductive & Intuitive model, a design campaign originated from this research entitle Tokyo Social Software, which proposes an urban system for re-starting tourism and re-introducing physical and psychological connectivity with the city to foreigners.

Key words:   Social software;
                       Urban system;
                       Local connectivity


Concept.

Recommendations by User Type.
Interconnected & Built Experiences.

Tour Glass.

Specific User Journey.
Physical & Digital Interactions.

View through the Tour Glass.


Organisation + [Credits]
Japan National Tourism, [Idrees Rasouli]
Role + [Team Size]
Co-Investigator, [4]
Date + [Duration of Involvement]
2012, [3 weeks]
Client + [Project Location]
Soft Bank, [Tokyo, Japan]
Status + [Project Type]
Proposal, [New Product Innovation]
Brief + [Challenge]
Re-starting Tourism Post-tsunami, [Disruptive Market Innovation]
Collaborators [Research & Design]
Co-Investigator, Hayoon Na, Akika Hirai, Alicja Pytlewska


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Mark