Tokyo Social City Software
Post-tsunami Urban Tourism
— Re-introducing Locality and Urban Navigation —
The Opportunity (Connecting Local to Global).
Problem Finding.
> After the March 11 earthquake and tsunami, Japan’s tourism industry faced a difficult period with large impacts on local economy. The events brought about many challenges and one of the main concerns was to re-start tourism and re-introduce connectivity in the locality to foreigners. This project attempts to re-configure the ‘tour guide’ in the 21st century through the eyes, knowledge, and experiences of the locals.
This research project is based on the Inductive & Intuitive model to enable a co-creating process that involves the designer to learn alongside the client to develop solutions suited for client as well as end-user needs.
Shared views of the designer and the industry partner helped with envisioning the future based on mutual insights of the world and key understanding of the subject matter.
Shared views of the designer and the industry partner helped with envisioning the future based on mutual insights of the world and key understanding of the subject matter.
> Using the Inductive & Intuitive model, a design campaign originated from this research entitle Tokyo Social Software, which proposes an urban system for re-starting tourism and re-introducing physical and psychological connectivity with the city to foreigners.
Key words: Social software;
Urban system;
Local connectivity
Concept.
Recommendations by User Type.
Interconnected & Built Experiences.
Tour Glass.
Specific User Journey.
Physical & Digital Interactions.
View through the Tour Glass.
Organisation + [Credits]
Japan National Tourism, [Idrees Rasouli]
Role + [Team Size]
Co-Investigator, [4]
Date + [Duration of Involvement]
2012, [3 weeks]
Client + [Project Location]
Soft Bank, [Tokyo, Japan]
Status + [Project Type]
Proposal, [New Product Innovation]
Brief + [Challenge]
Re-starting Tourism Post-tsunami, [Disruptive Market Innovation]
Collaborators [Research & Design]
Co-Investigator, Hayoon Na, Akika Hirai, Alicja Pytlewska