Tokyo Social City Software
Post-tsunami Urban Tourism
— Re-introducing Locality and Urban Navigation —
The Opportunity (Connecting Local to Global).
> After the March 11 earthquake and tsunami, Japan’s tourism industry faced a difficult period with large impacts on local economy. The events brought about many challenges and one of the main concerns was to re-start tourism and re-introduce connectivity in the locality to foreigners. This project attempts to re-configure the ‘tour guide’ in the 21st century through the eyes, knowledge, and experiences of the locals.
Recommendations by User Type.
Interconnected & Built Experiences.
Specific User Journey.
Physical & Digital Interactions.
View through the Tour Glass.
Organisation + [Credits]
Japan National Tourism, [Idrees Rasouli]
Role + [Team Size]
Design & Innovation Lead, 
Date + [Duration of Involvement]
2012, [3 weeks]
Client + [Project Location]
Soft Bank, [Tokyo, Japan]
Status + [Project Type]
Proposal, [New Product Innovation]
Brief + [Challenge]
Re-starting Tourism Post-tsunami, [Disruptive Market Innovation]
Collaborators [Research & Design]
Project Team (Hayoon Na, Akika Hirai, Alicja Pytlewska)