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Idrees Rasouli

Design and Urban Innovation


About
News

Practice
Projects
  1. SSE HQ
  2. Tate II
  3. Jebel al-Jais
  4. CCTV HQ
  5. Qatar Library
  6. The C
  7. Rotana
  8. Aspire Zone
  9. Eton Finish Line
  10. Hucknall Links
  11. Inner Harbour
  12. Lusail Marine
  13. River Soar


Research
Projects
  1. GATEway 2030
  2. Child’s Playground
  3. World of Hope
  4. Ford Autonomous
  5. Peace Garden
  6. Celebrating Life
  7. Mangai
  8. Ghost
  9. Seoul Social Software
  10. Tokyo Social Software
  11. Microkinetics
  12. Beyond Grey
  13. Future Mill Road
  14. Digital Preparation
  15. Decolonised Innovation


Start-ups
Ventures/Enterprises
  1. Qaf 1.0
  2. Sealeaf 1.0
  3. Create Cambridge


Teaching
Learning/Activities
  1. Artefacts
  2. Healthy Cities
  3. Future of Work
  4. Urban Interventions
  5. Care & Resilience
  6. Smart Workplace
  7. Design Ethics
  8. Critical Thinking + Doing
  9. Urban Justice
  10. Urban Innovation


Pedagogy
Education/Scholarship
  1. Rethinking Creativity
  2. Repositioning the Art School
  3. Multi-course Structure
  4. Cross-cultural Pedagogy & Practice


Publications
Articles/Reports
  1. Post-Disaster Social Regeneration
  2. Disaster Recovery by Design
  3. Human-Connected Leadership
  4. Decolonised Innovation
  5. Rethinking Urban Partnership
  6. Designing Under Extreme Resource Constraints


Presentations
Talks/Workshops
  1. The Architecture of Money
  2. The Six Realities
  3. Reduced Inequalities
  4. Resilience Through Design
  5. Is the Future Inclusive?
  6. The Thinking City
  7. AI and Creativity
  8. Technology for Social Good
  9. Tradition vs. Innovation
  10. Rethinking Civic Engagement



© 2025 Idrees Rasouli
Mark

Seoul Social City Software
Made in Dongdaemun





— Digital Fashion and Rapid Manufacturing —

The Opportunity (Dongdaemun Market, Seoul).

Location Dynamics. 


> As part of ‘Made in Dongdaemun’ campaign, this project helps showcase up and coming Korean designers in Dongdaemun Market and enables the application of rapid fashion manufacturing on-the-go. The pop-up structure (Designer’ Kitchen) and its integrated user interface connects the locals and foreigners with Korean fashion through the process of Dongdaemun Market where they receive consultation, take part in the decision-making, and experience the manufacturing of their co-designed fashion.


This research project is based on the Inductive & Intuitive model to enable a co-creating process that involves the designer to learn alongside the client to develop solutions suited for client as well as end-user needs.

Shared views of the designer and the industry partner helped with envisioning the future based on mutual insights of the world and key understanding of the subject matter.


> Using the Inductive & Intuitive model, a design campaign originated from this research entitle Seoul Social Software, which proposes an urban system for connecting the locals and foreigners with Korean fashion through the process of Dongdaemun Market.

Key words:   Social software;
                       Urban system;
                       Rapid fashion


Problem Finding.

Concept.


Cultural Reference.

Combining 3D Printing, Rapid Manufacturing, and Nano Technologies.

Consultation.
Decision-making.
Manufacture.

Key Stakeholders.
Systems Map.

User Scenario & Experience.

Intervention in Context.

Made in Dongdaemun (Video).


Organisation + [Credits]
Seoul Design Foundation, [Idrees Rasouli]
Role + [Team Size]
Co-Investigator, [6]
Date + [Duration of Involvement]
2012, [3 weeks]
Client + [Project Location]
British Council, [Seoul, South Korea]
Status + [Project Type]
Proposal, [New Product Innovation]
Brief + [Challenge]
Re-thinking Fast Fashion, [Disruptive Market Innovation]
Collaborators [Research & Design]
Co-Investigator, Sebastiaan Wolzak, Roshan Sirohia


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Mark